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Saban Community Clinic Fights Colorectal Cancer with Toilet Paper Campaign


Saban Community Clinic Fights Colorectal Cancer with Restroom Toilet Paper Campaign

Patients Encouraged to Get Tested by “Checking Their No. 2”

LOS ANGELES, Calif., March 1, 2016 – In support of National Colorectal Cancer Awareness Month in March, Saban Community Clinic launched a patient outreach bilingual campaign at its three clinic sites in the Los Angeles and Hollywood areas using message-branded toilet paper in its restrooms to encourage patients 50 and older to get tested for colon cance by "Checking Their No.2."

According to the American Cancer Society (ACS), colorectal cancer (commonly referred to as colon cancer) is the third leading cause of cancer-related death among men and women in the United States. In fact, 49,190 deaths from this type of cancer are estimated during 2016.

Colorectal cancer is preventable and treatable with early detection, yet 1 in 3 adults between 50 and 75 years old are not getting screened as recommended.

“Colorectal cancer in its early stages frequently has no symptoms, so all men and women without additional risk factors should be screened starting at age 50,” said Saban Community Clinic’s associate medical director Dr. David Luna. “When detected early, colorectal cancer treatment can be very effective.”

Saban Community Clinic’s toilet paper campaign addresses a patient’s reluctance to get tested that can stem from not believing they are at risk or a dislike of colonoscopies and not understanding that there are testing options available, including simpler take-home options like the Fecal Immunochemical Test (FIT), which works by detecting cancer through hidden blood in stools.

Other campaign activities include: toilet papering patient waiting areas; providing patients with informational material, mini toilet rolls and awareness wristbands; and a #CheckYourNo_2 social media campaign for younger family members to encourage parents and/or grandparents get tested.

The campaign is one of several things the Clinic is doing to work toward the industry-wide shared goal to raise colorectal cancer screening rates in the U.S to 80 percent by the end of 2018 as set by the 80% by 2018 movement led by the National Colorectal Cancer Roundtable, co- founded by the American Cancer Society and the Center for Disease Control Prevention.

Part of the 80% by 2018 goal is to have various organizations, such as health care providers, health systems, communities, businesses, and community health centers, work together to get more people screened for colorectal cancer and save lives.

“Colon cancer is one of the few cancers that can actually be prevented through screening,” said the American Cancer Society’s Ilda Zepeda. “We are thrilled to have Saban Community Clinic help improve screening rates by publicizing that fact. The work of organizations such as the Clinic will help us meet our goal of 80% screening by 2018.”

Media Contact: Lourdes Rodriguez


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